Down here in The Gong we are all rather fond of our local WIN News.
Newsreader Geoff Phillips (that’s him on the left) is a regular diner at Diggers. We always check his tie to see if the same one will appear on the news that night. But we are now a touch concerned by the changes to come from July 1. See WIN News TV ratings risk in Network Ten switch – and yes that story does appear to be by James Joyce!
Bruce Gordon’s WIN TV will struggle to maintain its current levels of local content in regional areas when the loss of popular shows like The Voice, The Block and rugby league coverage hits its ratings and revenue.
That’s the warning from media experts following WIN’s confirmation that it will switch to showing Network Ten programs on July 1.
WIN chief executive Andrew Lancaster said his network would retain its 16 local news bulletins when its 30-year association with Nine ends and it starts relaying Ten’s shows to Canberra, Wollongong, southern NSW, Victoria and Queensland….
Mr Allen, managing director of Essence Media & Fusion Strategy, said a battle for local news viewers plus Ten’s prime-time content, which trails Seven and Nine in the ratings, would squeeze WIN.
“It would be folly for WIN to think they can hang on to the news ratings they currently hold,” Mr Allen said.
“And when they don’t hold on to those ratings … they will have to revisit the economics and that will either mean slimming down the amount of local news content and/or consolidating their bureaus. Within six months they will know.”…
And we’re wondering about the rest of the Rugby League season too, as that is free-to-air only on Nine.
But even more yesterday we realised that a year has gone by since this:
Posted on May 27, 2015 by Neil
As soon as I came in today I heard that Bruce Johnson, a great friend in recent times, has passed away. We had some very memorable conversations.
Hard to believe how time has flown.